Child Baby Safety

It frustrates me when I see people walking down the street or in a parking lot with their child or baby, or the female on the "street" or "traffic" side. I guess many people have never heard about the etiquette dealing with that which dictates that for safety, the stronger person or the male walks there in case a car jumps the curb, splashes water or what have you. I wish people were more aware of this because when I see it I just want to correct it.